State of the Music Industry (Part II)
Wait … when was Part I?!
Okay, okay … fine. So Part I was written a little less than 2 years ago. And no, it really had not a lot to do with the whole music industry–just demolishing the RIAA (which, let’s face it, is a *great* org to demolish and rebuild from the ground up).
Since then, crowd-sourcing funding sites like Kickstarter and IndieGoGo have hit stratospheric levels of awareness–not just for music, but for film, tech projects, photography, books, art … you name it. Think of a creative projects, and there’s probably already been a project along those lines. Not to diminish YOUR creativity or say that your project won’t fund well (see: TriggerTrap, Timelapse+, and TriggerHappy. All Kickstarter projects designed to interface with your camera for more creative photos, and started in order, all of which funded successfully).
So it’s no great surprise that some in the music industry are using this as a means of raising capital sufficient to fund their projects. It’s becoming a more and more proven model, and it’s so much more engaging for the fans.
However, the term that isn’t getting lost in ANY of this is “industry.” The insanely sweet part to this revolution that I still contest is in its infancy is that your Marissa Nadleres, your Unwomans, your Family Crests … and yes–even your Amanda (BLEEPing) Palmers are all finding new and awesome ways to use their funds more creatively.
Which brings me to my case in point for this go-round: one Marian Call–a self-proclaimed geek who is unashamed of flying her nerd-banner, replete with its federation, rebel alliance, and imperial logos and icons. She does indeed have her phaser set to “stun,” for that is precisely what she does.
Editor’s note: That last sentence might just be the cheesiest line I’ve ever written, outside of the sap my poor wife has to endure. Sorry, Marian … you are the recipient of the fromage du jour.
At this point, it’s too much to say that Marian Call is the hardest working musician in the industry. However, I don’t think it’s a stretch to list her “selling points,” for wont of a better term:
- Well-varied depth of knowledge about a range of geeky subjects
- Hard working
- Uniquely beautiful voice
- Incredibly hard working
- Engaging fan interaction
- Personal responses
- PSYCHOTICALLY HARD WORKING
So, have I mentioned that she works *really* hard at promoting her music and getting it out there? Her campaigns are nothing less than arresting in their scope. I mean, for crying out loud … the girl played CERN, people. CERN!! You know … particle acceleration at its finest? Making small universes for nano-seconds at a time? CREATING ANTI-MATTER?! Yah …. she played there. To fellow geeks. FOR fellow geeks. I, for one, am jealous–both of her and the scientists. Why? Well sweet merciful hell, why wouldn’t she, if she has the chance? Why else?
In two days, she kicks of a 13-day marketing blitz to draw attention to her “new” release, Something Fierce. “New” in the sense that it’s being re-released; it originally came out in 2011, but this new release is big. Big, I tell you. BIG!!! SO big, in fact, that Maid Marian (fairly certain I’m not the first person who’s thought of that witty moniker) has decided to get all of her followers on board with this campaign.
Starting November 1 and running through the 13th, she will ask that some small task be completed each day. With an army of 14000+ followers just on Twitter, that group alone will be a force with which to be reckoned. For those who complete all 13 days, the possibility of musical wealth untold awaits. “If you complete every Adventure Quest task by November 13th and send me screencaps by email, you will be entered to win some sincerely excellent and very real prizes, digital and physical, with shipping anywhere in the world.”
Really, what this boils down to is genius marketing. Creative marketing. The way of the marketing future. Or rather, I guess the future is already here, isn’t it? What Marian Call is doing is setting a pretty high-bar standard for all DIY-ers in the music industry.This is what persistence and dedication look like, people. Hers is the face of blue-collar music. And well-deserved it is. Are there musicians as hard-working as she is? Sure. Where Marian Call sets herself apart is the sheer creativity of her grass-roots marketing. “…Your task might be to post a comment on an article in haiku, or to draw a doodle of a lyric and post it hashtagged on Twitter, or to write a comment where each word starts with the letters of the last word in the before you … They will be small internet tasks, little 2-minute treasure chests and dungeon crawls, and will involve lots of Us Guys rewarding media outlets that feature the record.”
I’ve already decided that I’m all in. This is too fun to pass up, and she deserves to have a spotlight shine down upon her brilliance.
November 13th. Something Fierce. Make it happen, people. Make it happen …